Making a Profit with Your Art
What Blue-Chip Galleries Can Teach Us About Social Media Networking
Artists Need A Business Plan
Your Greatest Asset in Finding Gallery Representation
The Personal Touch
Sell Your Art into the Corporate Market
Tell Your Story, Sell More Art
The Price is Right
Confessions of a Professional Art Gallery Closer
How to Create Raving Fans by Telling the Story of Your Art
Burnout & Its (Sometimes Surprising) Consequences
How to Get Into A Gallery, and Succeed With A Gallery
The Power of Persistence
Build a Budget for Success: How I Tripled My Income in 2 Weeks
Learning to Sell Art: Investing in Yourself
Top Traits of Successful Artists
What Makes Art Remarkable?
Working for Free
The Evolution (and Re-Evolution) of An Art Business
Ann Rea: Artist, Entrepreneur, Instant Success
How Do You Know When It’s Time To Become An Artist?
8 Ways to Improve Your Online Portfolio
Artists, Do You Need an Agent?
The Power of Consultative Selling
How to Make Your Customers Fall in Love with You
Artist Housing Projects
The Pinterest Guide to Selling Art Online
Artists Who Sell: How to Write a Killer Sales Page (and why)
The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them
Business Plans for Artists: Here, I Did It for You!
How to Write An Artist's Statement That Doesn't Suck
How to Make Your Art Stand Out Online?
10 Strategies to Improve Your Art Sales
Social Sharing on Artist Websites & Online Galleries
Why Artists Should Avoid Gallery Representation
5 Art Pricing Lessons I Learned the Hard Way
How to Research Your Online Art Market
The Crowdfunding Guide for Artists: Part 1
12 Things all Starving Artists Believe
Personal Branding for Artists
How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art
How to Build An Art Business While Working a Day Job
The Benefits of Buying Art Online
Beginning Your Journey as an Artist
Art for Art's Sake
"Paranoia" 20″×26″ Pastel, 2009 by artist Barbara Rachko
In my everyday work, I'm exposed to a lot of work that artists are currently making. And in looking at artwork every day, I see a lot of sameness. Similar subject matter, similar styles and themes. It can become a blur after a while. Yet many artists want their work to be memorable, to shine – and to stand out from the pack.
What gives art that "Wow factor" that causes your audience to sit up and take notice? What is that elusive quality that transcends the usual and makes your work truly remarkable? Seth Godin defines remarkable as being "beyond the edge". Would you agree?
Does your work elicit remarks, and start conversations? Consider these artists, whose work is noteworthy:
"Dance, Macaw Flight" (award to Tony) Blue and gold Macaw feather, 14″ x 11″ by artist Chris Maynard
Element of Surprise
Chris Maynard's work is remarkable in large part because of the unusual material he works with – feathers. Add to this the complexity of working at a very small scale. Using eye surgery tools to cut and manipulate each element, he creates scenes depicting birds, often with a theme of transformation echoing the way he has transformed the feathers themselves.
Glen Kessler's paintings are remarkable because they are not what they appear to be at first glance. Every abstract landscape turns out to be a closeup of a computer motherboard. His body of work makes a statement about technology integrating into every aspect of our lives.
"City of Orlando" sculpture relief 48" x 31" x 3" by artist Bobbi Mastrangelo
Finding a Niche
Artist Bobbi Mastrangelo has created her own remarkable body of work based on sewers and drains, which are not popular subjects with artists. She has unswervingly devoted her career to recognizing the unseen beauty in grates, manhole covers and other mundane parts of publicity utility infrastructure. Her work has garnered an audience in that niche, and also landed her art in several museums devoted to the industry.
Mark Schwartz paints watercolors of high heels, and is widely known not only because his work appeals to shoe lovers, but his background as a shoe designer fits in perfectly with his theme. He has broadened his audience by doing what he does very well, understanding why his work is loved, and why it sells.
"Island Summer" by artist Janice Schoultz Mudd
Memorable artists often exhibit a highly recognizable style which is theirs alone, and produce a considerable body of work in that style for greater impact. View artist Barbara Rachko's colorful and vibrant Latin-inspired emotionally charged images and you'll know that when you see her work again, you will recognize it.
Janice Shoultz-Mudd paints serene aerial landscapes, remarkable not only for their beauty, but the concept that inspired them - the earth as viewed on Google maps and from the Hubble Telescope. This style not only appeals to the art lover, but those left-brained potential collectors who can see how she transcends the mundane map and makes it into art.
Artist Roger Wood with one of his large scale clocks.
Power of Personality
Free spirit Kat O'Sullivan of Katwise has a huge fan base for her popular handmade capes and costumes, and a backstory that draws in followers. As a world-traveling hitchhiker who once drifted from one Grateful Dead concert to the next and now owns a rainbow house, her story is an integral part of the purchase of her work.
Humble and unassuming, artist Roger Wood expresses an irresistible eccentricity in his work. His love of old gears, clocks and gadgets inspires him to create fantasy assemblages that resonate with fans. Roger's public persona is that of a mad inventor with a sense of childlike wonder.
Remarkable art may have any or all of these characteristics, or others. It may be connected to a cause, be monumental in size, or the result of an innovative technique invented by the artist. Remarkable art works on several levels, with a concept that is deeper and more meaningful than what initially meets the eye.
This article is courtesy of Carolyn EdlundCarolyn Edlund, founder of Artsy Shark, is a business writer, speaker and consultant for artists. She is the Executive Director of the Arts Business Institute, presenting at art business workshops throughout the United States. Carolyn works with artists every day in strategy sessions designed to help them structure their businesses, set and reach their goals. Find out more about scheduling your own business consultation with Carolyn here: https://www.artsyshark.com/build-your-art-business/