Tell Your Story, Sell More Art
The Price is Right
Confessions of a Professional Art Gallery Closer
How to Create Raving Fans by Telling the Story of Your Art
Burnout & Its (Sometimes Surprising) Consequences
How to Get Into A Gallery, and Succeed With A Gallery
The Power of Persistence
Build a Budget for Success: How I Tripled My Income in 2 Weeks
Learning to Sell Art: Investing in Yourself
Top Traits of Successful Artists
What Makes Art Remarkable?
Working for Free
The Evolution (and Re-Evolution) of An Art Business
Ann Rea: Artist, Entrepreneur, Instant Success
How Do You Know When It’s Time To Become An Artist?
8 Ways to Improve Your Online Portfolio
Artists, Do You Need an Agent?
The Power of Consultative Selling
How to Make Your Customers Fall in Love with You
Artist Housing Projects
The Pinterest Guide to Selling Art Online
Artists Who Sell: How to Write a Killer Sales Page (and why)
The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them
Business Plans for Artists: Here, I Did It for You!
How to Write An Artist's Statement That Doesn't Suck
How to Make Your Art Stand Out Online?
10 Strategies to Improve Your Art Sales
Social Sharing on Artist Websites & Online Galleries
Why Artists Should Avoid Gallery Representation
5 Art Pricing Lessons I Learned the Hard Way
How to Research Your Online Art Market
The Crowdfunding Guide for Artists: Part 1
12 Things all Starving Artists Believe
Personal Branding for Artists
How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art
How to Build An Art Business While Working a Day Job
The Benefits of Buying Art Online
Beginning Your Journey as an Artist
Art for Art's Sake
This post has been updated since originally published. A lot has happened since Pinterest launched. We've seen some pretty awesome stories. Pinterest can drive a lot of traffic to your site, and drive a lot of sales.
Here's the thing, there are few best practices for selling art on Pinterest right now - but some people are figuring it out. Everyone's doing their own thing. Pinterest is still figuring out a business model - and they are also dealing with some very real challenges in regards to copyright.
That said, I've spent some significant time looking at how artists are driving traffic and interest with Pinterest. In this post, I'll lay out:
This will be a living document. I'll make changes and updates as things progress, so be sure to check back here.
One of the savviest art marketers on the Internet is Natasha Wescoat. I dig Natasha's work and her marketing acumen. Natasha recently wrote about Pinterest and here's how she's using it to promote her work:
I've seen a number of artists who are doing all of these things and more. Here are my suggestions for additional items to be aware of when using Pinterest:
Keep in mind that even though Pinterest has had a meteoric rise to prominence, it's still a new site and they don't have a business model. They could go away tomorrow. Don't invest all of your hope in Pinterest. The smart play is to use Pinterest as a way to drive people to your site and get them on your mailing list or purchasing your art.
Remember that if it's free, you are the product, and you are building someone else's business. Your own site is the best place for long term marketing growth.
Oh, no! Pinterest might steal my images and make millions of dollars off of them! Artists around the Internet are freaking out over Pinterest potentially stealing their work.
I'm well aware that Pinterest's terms and conditions state that they can reuse your images for anything that they want. Let's just assume that they are going to change those soon. Facebook was in the same position a year ago and they changed. Any company that truly tried to make money off of other people's images like some people think Pinterest is going to would get buried in lawsuits.
Of course there are also issues with the way that Pinterest shares work. If someone re-pins an image, there's no link back to the original site. This is, of course, a problem. If it's a big deal for you, watermark your images. If you want to opt-out of Pinterest altogether, then go ahead and implement this code and nobody will be able to pin your images...well sort of. They could still download and upload your images, or just take a screen shot.
Let's not lose the forest for the trees folks.
Pinterest will get their copyright issues sorted out, or they will go away. It's that simple. Business just works that way. If you want to wait until Pinterest figures out their new terms and conditions, go ahead, but you're missing out on the land grab. I have every confidence that Pinterest will do the right thing by their users.
This article is courtesy of Cory HuffCory Huff is a digital strategist specializing in helping artists learn to sell their art online. His Big Hairy Audacious Goal: help 1000 artists create a full-time living from their art. You can view more blog posts like these and get a free gift for ArtPal artists here: http://theabundantartist.com/start-here/