More Articles

The Value of Art In Situ

The Pain and Power of Tough Criticism

How to Build Profitable Relationships with Galleries

New Technologies for the Studio Artist

A Distinctive Body of Work

How I Got My Art Placed on TV and Movie Sets

Video Marketing & Artists: A Match Made in Heaven

Tips for Promoting Your Art on Instagram

Selling Art in the Wholesale Marketplace

What Do You Want as an Artist?

Is Your Art Priced Correctly?

Boost Your Art Marketing with Printed Materials

Collection Strategies for Artists

Problems Getting Paid? How to Never Get Stiffed Again

What’s Going Right with Your Art Business?

How Artists are Using 3D Printing

Goals Matter: Pointers for a Productive Year

How to Create Successful Art Events

Social Media Tips from Lori McNee

Why You Fail to Sell Your Art at Festivals and Fairs

My Studio Mascot

Move Towards Your Destination

What Your Customers Can Teach You

Collaborating on Art? Why You Need a Contract

Connecting with a Niche Market

Increase Your Art Sales by Making an Emotional Connection

Will Your Great Idea Translate into a Great Business?

How to Balance Art & Life

Give Yourself a Promotion

4 Ways Booth Signage can Draw a Crowd

Secrets of a Successful Open Studio

The Thrills of Networking Within A Local Artist Community

Partner with Your Galleries to Sell More Art

The Artist Doesn’t Always Know Best

Protect Yourself from Art Scams

Put Your Business Cards Away

How to Deal with those Dreaded Shipping Costs

Luck vs. Opportunity

How to Get Accepted by the Press

Artists are Entrepreneurs

How to Promote and Sell Art on Instagram

Playing Up

Is Fear Running Your Art Business?

What I Learned by being a Gallery Owner

How to Get Rejected by the Press

Art with a Healing Touch

Art and the Struggle with Depression

Are You at a Loss for Words?

Avoid these 7 Mistakes when Photographing Art

How a Hard Look at Business Changed an Artist's Life

7 Reasons Why Your Art Marketing Isn’t Working

What to Do when your Show is Slow

Working Smarter to Sell Your Art

Top Tips for a Successful Open Studio

What's the Back Story on Your Art?

10 Free Ways Artists Can Get Publicity

Selling Art with Confidence

The Power of Repeat Sales

6 Ways to Sabotage Your Art Business

5 Steps to Gaining Referral Business

It's Not All About the Money

Consistency is Key to Making Art Sales

Should You Quit Your Day Job?

6 Display Tips to Increase Your Art Sales

Making a Profit with Your Art

What Blue-Chip Galleries Can Teach Us About Social Media Networking

Artists Need A Business Plan

Your Greatest Asset in Finding Gallery Representation

Hiding Away


The Personal Touch

Sell Your Art into the Corporate Market

Tell Your Story, Sell More Art

The Price is Right

Confessions of a Professional Art Gallery Closer

How to Create Raving Fans by Telling the Story of Your Art

Burnout & Its (Sometimes Surprising) Consequences

How to Get Into A Gallery, and Succeed With A Gallery

The Power of Persistence

Build a Budget for Success: How I Tripled My Income in 2 Weeks

Learning to Sell Art: Investing in Yourself

Top Traits of Successful Artists

What Makes Art Remarkable?

Working for Free

The Evolution (and Re-Evolution) of An Art Business

Ann Rea: Artist, Entrepreneur, Instant Success

How Do You Know When It’s Time To Become An Artist?

8 Ways to Improve Your Online Portfolio

Artists, Do You Need an Agent?

The Power of Consultative Selling

How to Make Your Customers Fall in Love with You

Artist Housing Projects

The Pinterest Guide to Selling Art Online

Artists Who Sell: How to Write a Killer Sales Page (and why)

The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them

Business Plans for Artists: Here, I Did It for You!

How to Write An Artist's Statement That Doesn't Suck

How to Make Your Art Stand Out Online?

10 Strategies to Improve Your Art Sales

Social Sharing on Artist Websites & Online Galleries

Why Artists Should Avoid Gallery Representation

5 Art Pricing Lessons I Learned the Hard Way

How to Research Your Online Art Market

The Crowdfunding Guide for Artists: Part 1

12 Things all Starving Artists Believe

Personal Branding for Artists

How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art

How to Build An Art Business While Working a Day Job

Painting Terms

Mixing Colors

The Benefits of Buying Art Online

Beginning Your Journey as an Artist

Art for Art's Sake

Tips for Promoting Your Art on Instagram


Have you joined Instagram? It's the fastest growing social media platform, and offers plenty of opportunities for artists. Use these tips to get started and build your audience!


How to Promote Your Art Instagram. Read about it at


Plan your strategy. Want to sell your art? Gain followers? Drive traffic to your website? Sign up subscribers? Decide on a strategy and let it guide your regular activities. If you are serious about using Instagram for business, keep it business-related. Create another account for personal reasons if you like.

Share your best images. What stands out on an Instagram feed? Wonderful photos that catch the eye. Do yourself a favor and use images that show your art beautifully – no glare, overexposed or blurry photos (ouch!)

Post shots of yourself working in the studio or en plein air, paintings on the easel, or your most recent show.

Embellish images with words and your logo – Want your image to carry your name, logo or URL with it? Download the WordSwag app on your smartphone to add words, quotes, a logo and more to dress up your images and brand them. Adding words directly on to an image adds another dimension to your posts, and draws attention.

Use the image caption to tell a story about your art. Here's where you give insight into your life as an artist. Write about what inspires you, a fascinating technique that you use, or a piece of art as it develops. Share your successes, mistakes and your dreams. Use this space to be authentic, and to gain emotional resonance with your audience.

Use hashtags. Place hashtags in a comment to your original post for best results. You can post up to 30 hashtags for any image. Depending on your medium and the theme of the image, individual hashtags may vary, but there are ways to reach out with popular hashtags that get tons of exposure on Instagram. Artists may want to use #picoftheday, #bestoftheday, #instadaily, #popular, #instagood, #photooftheday, and #igdaily, among others.

Post consistently. It's best to add at least 1-2 posts every day to get traction on Instagram. The more posts you publish, the faster your following will grow, but do what fits your schedule and your level of commitment to building your social media presence.

Interact with others. Social media is a two-way street, which means that liking and commenting on other's posts is a good strategy. Tag people in your Instagram post who are connected with the image you're using. They will be notified, and can help spread the word. When you make comments on posts, you can mention another user's name by using @ and the username. This also sends a notification.

Use your profile link to drive traffic or gain subscribers. Instagram allows you to use only one live link, and that is on your profile. You can use that link to take people to your gallery, your website, your Facebook page – or a landing page with a subscriber opt-in to build your email marketing list.

Place your Instagram feed on your Facebook page. Integrate your Instagram posts right into your Facebook page, to get even more exposure. Learn how to do that here.

Make sales. Want to sell your art on Instagram? Link your Instagram to your ArtPal gallery by turning on the Instagram feature in your Social Settings.

Carolyn EdlundThis article is courtesy of
Carolyn Edlund, founder of Artsy Shark, is a business writer, speaker and consultant for artists. She is the Executive Director of the Arts Business Institute, presenting at art business workshops throughout the United States. Carolyn works with artists every day in strategy sessions designed to help them structure their businesses, set and reach their goals. Find out more about scheduling your own business consultation with Carolyn here: window