More Articles

The Value of Art In Situ

The Pain and Power of Tough Criticism

How to Build Profitable Relationships with Galleries

New Technologies for the Studio Artist

A Distinctive Body of Work

How I Got My Art Placed on TV and Movie Sets

Video Marketing & Artists: A Match Made in Heaven

Tips for Promoting Your Art on Instagram

Selling Art in the Wholesale Marketplace

What Do You Want as an Artist?

Is Your Art Priced Correctly?

Boost Your Art Marketing with Printed Materials

Collection Strategies for Artists

Problems Getting Paid? How to Never Get Stiffed Again

What’s Going Right with Your Art Business?

How Artists are Using 3D Printing

Goals Matter: Pointers for a Productive Year

How to Create Successful Art Events

Social Media Tips from Lori McNee

Why You Fail to Sell Your Art at Festivals and Fairs

My Studio Mascot

Move Towards Your Destination

What Your Customers Can Teach You

Collaborating on Art? Why You Need a Contract

Connecting with a Niche Market

Increase Your Art Sales by Making an Emotional Connection

Will Your Great Idea Translate into a Great Business?

How to Balance Art & Life

Give Yourself a Promotion

4 Ways Booth Signage can Draw a Crowd

Secrets of a Successful Open Studio

The Thrills of Networking Within A Local Artist Community

Partner with Your Galleries to Sell More Art

The Artist Doesn’t Always Know Best

Protect Yourself from Art Scams

Put Your Business Cards Away

How to Deal with those Dreaded Shipping Costs

Luck vs. Opportunity

How to Get Accepted by the Press

Artists are Entrepreneurs

How to Promote and Sell Art on Instagram

Playing Up

Is Fear Running Your Art Business?

What I Learned by being a Gallery Owner

How to Get Rejected by the Press

Art with a Healing Touch

Art and the Struggle with Depression

Are You at a Loss for Words?

Avoid these 7 Mistakes when Photographing Art

How a Hard Look at Business Changed an Artist's Life

7 Reasons Why Your Art Marketing Isn’t Working

What to Do when your Show is Slow

Working Smarter to Sell Your Art

Top Tips for a Successful Open Studio

What's the Back Story on Your Art?

10 Free Ways Artists Can Get Publicity

Selling Art with Confidence

The Power of Repeat Sales

6 Ways to Sabotage Your Art Business

5 Steps to Gaining Referral Business

It's Not All About the Money

Consistency is Key to Making Art Sales

Should You Quit Your Day Job?

6 Display Tips to Increase Your Art Sales

Making a Profit with Your Art

What Blue-Chip Galleries Can Teach Us About Social Media Networking

Artists Need A Business Plan

Your Greatest Asset in Finding Gallery Representation

Hiding Away


The Personal Touch

Sell Your Art into the Corporate Market

Tell Your Story, Sell More Art

The Price is Right

Confessions of a Professional Art Gallery Closer

How to Create Raving Fans by Telling the Story of Your Art

Burnout & Its (Sometimes Surprising) Consequences

How to Get Into A Gallery, and Succeed With A Gallery

The Power of Persistence

Build a Budget for Success: How I Tripled My Income in 2 Weeks

Learning to Sell Art: Investing in Yourself

Top Traits of Successful Artists

What Makes Art Remarkable?

Working for Free

The Evolution (and Re-Evolution) of An Art Business

Ann Rea: Artist, Entrepreneur, Instant Success

How Do You Know When It’s Time To Become An Artist?

8 Ways to Improve Your Online Portfolio

Artists, Do You Need an Agent?

The Power of Consultative Selling

How to Make Your Customers Fall in Love with You

Artist Housing Projects

The Pinterest Guide to Selling Art Online

Artists Who Sell: How to Write a Killer Sales Page (and why)

The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them

Business Plans for Artists: Here, I Did It for You!

How to Write An Artist's Statement That Doesn't Suck

How to Make Your Art Stand Out Online?

10 Strategies to Improve Your Art Sales

Social Sharing on Artist Websites & Online Galleries

Why Artists Should Avoid Gallery Representation

5 Art Pricing Lessons I Learned the Hard Way

How to Research Your Online Art Market

The Crowdfunding Guide for Artists: Part 1

12 Things all Starving Artists Believe

Personal Branding for Artists

How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art

How to Build An Art Business While Working a Day Job

Painting Terms

Mixing Colors

The Benefits of Buying Art Online

Beginning Your Journey as an Artist

Art for Art's Sake

Are You at a Loss for Words?


At a Loss for Words?
by guest blogger Mckenna Hallett


Some people have a knack for putting out tidbits of interesting stuff. They can fire up a tweet and get great conversations started on Facebook. They just seem natural at reaching out and engaging. They blog every week and it's always a good read.

There are others who simply have full-time "writer's block." They post a picture here and there or might "like" a post here and there, but they just don't go out of their way to express thoughts. They tell me that they feel like they have no words "worth sharing.” Or they just can't think of anything to say. And then suddenly, they aren't saying much of anything. They are not marketing their business.

It's emailing where I see the biggest struggles – even for the prolific bloggers. But emails are still the number one most effective marketing that anyone can do today. Way more important than social media. With the recent changes at Facebook, more people are returning to this "old fashioned" marketing.

If you find yourself at a loss for words, there is a big chunk of ideas at the end of this article. But first, I want to share the foundations of email marketing to help you "quick-start" that next email:

  • Put a picture of your stunning art right near the top. Everyone loves getting an email from an artist! Artists have among the lowest rates of unsubscribes. For those who have a hard time "writing" or coming up with something to write about: a picture is truly worth a thousand words. A simple title and/or description and you are basically done.
  • Know your target market and streamline your message each time. Whatever you are sending needs to be clear. Not, "Hey buy this!" exactly, but if every email lists a series of offers for many different items and then has another entire agenda about "what I did on my trip to New York City," it will make the email "noisy." Even if you paint landscapes and portraits – try to unbundle them in your email marketing. Do one genre per email. Keep the message simple and obvious.
  • Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational. (Of course, technically, the goal is to always be promoting. However, I am sure you get the distinction.) An email that simply shares a tip or story will help you grow or maintain a trusted relationship. Maybe it's showing how you prepare a canvas or that trip to New York City. Informational emails are great for anyone who blogs, of course. And blogs are a natural place to deposit people with a "Call to Action" or CTA. And once you have them visiting your site, they just might start looking at your art all on their own.
  • Keep the promotional emails infrequent. A promotional email is about directing your list towards considering ownership. That means you are telling them about opportunities, like an opening, or new work now available, or an open studio. You are using the CTA to get them to a landing page where they might RSVP or you might even drop them into a shopping cart. If you keep the promotional emails ratio to about 20%, there is virtually no resistance. They may not click-through to your website, but they are not going to unsubscribe either.
  • Use a program that gives you analytics. Whether you have 25 or 2500 people on your list, you need to pay attention to your results. You can gain enormous marketing information by open rates and click-through rates – it's invaluable to know who did what when. Learn from these stats and grow your strategies.
  • Grow your list. Growing a list is an entirely other subject. But I can't share tips without sharing that thought!

Now – here are some ideas (more than a years' worth!) for informational emailing content. Start with a pic and a few words to fill in the blanks.

Studio moments, half-finished art, before and after art, visit to a local art show, before and after a re-hanging at a gallery, an opening (yours or anyone's), pictures of objects or places that inspire your art, your favorite classical artist and what is inspirational in their art, pictures (with permission) of someone who just bought your art, pics of your art in its new home with your collector (and a testimonial!), pics of you in the "shipping department," a video of you stretching a canvas or opening your kiln, pics of you covered with paint, pics of your palette, pics of your local supply shop, pics of you at an art fair, pics of your art books, pics of your family, pets, or artist group... I need to take a breath!

Carolyn EdlundThis article is courtesy of
Carolyn Edlund, founder of Artsy Shark, is a business writer, speaker and consultant for artists. She is the Executive Director of the Arts Business Institute, presenting at art business workshops throughout the United States. Carolyn works with artists every day in strategy sessions designed to help them structure their businesses, set and reach their goals. Find out more about scheduling your own business consultation with Carolyn here: window