What's the Back Story on Your Art?
10 Free Ways Artists Can Get Publicity
Selling Art with Confidence
The Power of Repeat Sales
6 Ways to Sabotage Your Art Business
5 Steps to Gaining Referral Business
It's Not All About the Money
Consistency is Key to Making Art Sales
Should You Quit Your Day Job?
6 Display Tips to Increase Your Art Sales
Making a Profit with Your Art
What Blue-Chip Galleries Can Teach Us About Social Media Networking
Artists Need A Business Plan
Your Greatest Asset in Finding Gallery Representation
The Personal Touch
Sell Your Art into the Corporate Market
Tell Your Story, Sell More Art
The Price is Right
Confessions of a Professional Art Gallery Closer
How to Create Raving Fans by Telling the Story of Your Art
Burnout & Its (Sometimes Surprising) Consequences
How to Get Into A Gallery, and Succeed With A Gallery
The Power of Persistence
Build a Budget for Success: How I Tripled My Income in 2 Weeks
Learning to Sell Art: Investing in Yourself
Top Traits of Successful Artists
What Makes Art Remarkable?
Working for Free
The Evolution (and Re-Evolution) of An Art Business
Ann Rea: Artist, Entrepreneur, Instant Success
How Do You Know When It’s Time To Become An Artist?
8 Ways to Improve Your Online Portfolio
Artists, Do You Need an Agent?
The Power of Consultative Selling
How to Make Your Customers Fall in Love with You
Artist Housing Projects
The Pinterest Guide to Selling Art Online
Artists Who Sell: How to Write a Killer Sales Page (and why)
The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them
Business Plans for Artists: Here, I Did It for You!
How to Write An Artist's Statement That Doesn't Suck
How to Make Your Art Stand Out Online?
10 Strategies to Improve Your Art Sales
Social Sharing on Artist Websites & Online Galleries
Why Artists Should Avoid Gallery Representation
5 Art Pricing Lessons I Learned the Hard Way
How to Research Your Online Art Market
The Crowdfunding Guide for Artists: Part 1
12 Things all Starving Artists Believe
Personal Branding for Artists
How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art
How to Build An Art Business While Working a Day Job
The Benefits of Buying Art Online
Beginning Your Journey as an Artist
Art for Art's Sake
Let's get started:
1. Social media. Networking online includes sharing images and videos of your work, and telling your story on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, StumbleUpon and other sites. Interacting with other people and sharing their content too will increase your influence and popularity.
2. Get interviewed by the press. Create a marketing calendar with an ongoing outreach to the press. Press releases, press kits and emails directly to reporters and editors with your content which is relevant to their audience should be regularly submitted to publications, and tailored to each, with interview topic suggestions.
3. Use free press release sites. Find sites accessed by reporters where you can create an online press room and post press releases for free. There are also sites that offer a paid professional level which gives you more benefits.
4. Get free business cards. Start with 250 free business cards from Vista Print to hand out, and include with orders that you ship. These free cards won't have your custom logo. You will have to choose from their designs. But they are, well, free.
5. Post your work online for free. Many websites that help artists sell their work don't charge any upfront fees for a basic level, or charge only commissions.
6. Write a guest blog post. Contact bloggers in your niche and suggest a story that jibes with the theme of their site. Read Jon Morrow's blog for tips on how to get guest blogging opportunities and how to use them to raise awareness of yourself and your business.
7. Attend free art events and do in-person networking. One of the Top 10 Ways Galleries Find Artists is through social events. So get out there and attend gallery openings, art shows and other events where you can meet people who can help you get more traction with your art.
8. Create a video. Posting a video of your work in progress, or a video about yourself on YouTube will put your work in a position to be seen by many people. If you come up with a really creative and appealing video, it may even go viral.
9. Send email newsletters. Cultivate a list of subscribers to your art newsletter and use a free site like MailChimp or Vertical Response to reach out to them. Use links back to your website to drive web traffic, and invite them to like you on Facebook or Twitter. This connects you through social media where you can communicate with them more frequently.
10. Volunteer. Give a free talk at a local venue. Act as a docent. Be part of a big event. This puts you in close contact with others in the business who can become friends or networking contacts. Make sure you become known to those who are in a position to help you.
This article is courtesy of Carolyn EdlundCarolyn Edlund, founder of Artsy Shark, is a business writer, speaker and consultant for artists. She is the Executive Director of the Arts Business Institute, presenting at art business workshops throughout the United States. Carolyn works with artists every day in strategy sessions designed to help them structure their businesses, set and reach their goals. Find out more about scheduling your own business consultation with Carolyn here: https://www.artsyshark.com/build-your-art-business/