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The Power of Repeat Sales
6 Ways to Sabotage Your Art Business
5 Steps to Gaining Referral Business
It's Not All About the Money
Consistency is Key to Making Art Sales
Should You Quit Your Day Job?
6 Display Tips to Increase Your Art Sales
Making a Profit with Your Art
What Blue-Chip Galleries Can Teach Us About Social Media Networking
Artists Need A Business Plan
Your Greatest Asset in Finding Gallery Representation
The Personal Touch
Sell Your Art into the Corporate Market
Tell Your Story, Sell More Art
The Price is Right
Confessions of a Professional Art Gallery Closer
How to Create Raving Fans by Telling the Story of Your Art
Burnout & Its (Sometimes Surprising) Consequences
How to Get Into A Gallery, and Succeed With A Gallery
The Power of Persistence
Build a Budget for Success: How I Tripled My Income in 2 Weeks
Learning to Sell Art: Investing in Yourself
Top Traits of Successful Artists
What Makes Art Remarkable?
Working for Free
The Evolution (and Re-Evolution) of An Art Business
Ann Rea: Artist, Entrepreneur, Instant Success
How Do You Know When It’s Time To Become An Artist?
8 Ways to Improve Your Online Portfolio
Artists, Do You Need an Agent?
The Power of Consultative Selling
How to Make Your Customers Fall in Love with You
Artist Housing Projects
The Pinterest Guide to Selling Art Online
Artists Who Sell: How to Write a Killer Sales Page (and why)
The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them
Business Plans for Artists: Here, I Did It for You!
How to Write An Artist's Statement That Doesn't Suck
How to Make Your Art Stand Out Online?
10 Strategies to Improve Your Art Sales
Social Sharing on Artist Websites & Online Galleries
Why Artists Should Avoid Gallery Representation
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The Crowdfunding Guide for Artists: Part 1
12 Things all Starving Artists Believe
Personal Branding for Artists
How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art
How to Build An Art Business While Working a Day Job
The Benefits of Buying Art Online
Beginning Your Journey as an Artist
Art for Art's Sake
1. Present a cohesive collection – organize work that goes together. Use a variety of price points to appeal to different sized wallets, and group items visually so that they can cross-sell each other. For example, show a necklace with earrings, show prints in a grouping, or even put together a holiday gift basket of your work.
2. Leave breathing space – an overcrowded display makes your work actually look cheaper, and can be confusing to the shopper. Allow each piece to shine by giving it a space of its own. If your selection is large, you might display part of each collection and then show more options and colors by pulling items from stock as you converse with customers.
3. Show function – Help your customer imagine owning your work; don't leave it to their imagination. Put spoons in your handmade bowls, hang jewelry on your earring holders, or even have photos of your work displayed in a residential or office setting to give a good idea of impact. Selling items for the kitchen? Consider adding recipes, or display your work in a grouping that looks like it's ready for the table.
4. Include a showpiece – Got an incredible, expensive piece of work to show off? Use that as your centerpiece, then group less expensive but related work around it. Customers who drool over your showpiece can still own a piece of your art by purchasing a smaller one. Don't forget to have them sign up to receive emails on an ongoing basis so you can contact them again and sell more of your work, turning them into collectors!
5. Use proper lighting – Lighting is paramount to your exhibit booth; dark booths get overlooked, so don't ever scrimp on this essential. Use LEDs on tracks that stay cool and cast flattering light. Pre-plan your lighting setup before the show to make sure you are directing the light correctly to highlight all the work in your booth.
6. Make your work touchable - When customers can touch and feel your work, sales increase. If possible, display your work to encourage shoppers to handle the merchandise they are viewing. Let them feel the texture and the weight of your handmade items. Place the item they are considering right into their hands, conveying ownership even before they buy.
How have you displayed your work for optimum sales?
This article is courtesy of Carolyn EdlundCarolyn Edlund, founder of Artsy Shark, is a business writer, speaker and consultant for artists. She is the Executive Director of the Arts Business Institute, presenting at art business workshops throughout the United States. Carolyn works with artists every day in strategy sessions designed to help them structure their businesses, set and reach their goals. Find out more about scheduling your own business consultation with Carolyn here: https://www.artsyshark.com/build-your-art-business/