6 Ways to Sabotage Your Art Business
5 Steps to Gaining Referral Business
It's Not All About the Money
Consistency is Key to Making Art Sales
Should You Quit Your Day Job?
6 Display Tips to Increase Your Art Sales
Making a Profit with Your Art
What Blue-Chip Galleries Can Teach Us About Social Media Networking
Artists Need A Business Plan
Your Greatest Asset in Finding Gallery Representation
The Personal Touch
Sell Your Art into the Corporate Market
Tell Your Story, Sell More Art
The Price is Right
Confessions of a Professional Art Gallery Closer
How to Create Raving Fans by Telling the Story of Your Art
Burnout & Its (Sometimes Surprising) Consequences
How to Get Into A Gallery, and Succeed With A Gallery
The Power of Persistence
Build a Budget for Success: How I Tripled My Income in 2 Weeks
Learning to Sell Art: Investing in Yourself
Top Traits of Successful Artists
What Makes Art Remarkable?
Working for Free
The Evolution (and Re-Evolution) of An Art Business
Ann Rea: Artist, Entrepreneur, Instant Success
How Do You Know When It’s Time To Become An Artist?
8 Ways to Improve Your Online Portfolio
Artists, Do You Need an Agent?
The Power of Consultative Selling
How to Make Your Customers Fall in Love with You
Artist Housing Projects
The Pinterest Guide to Selling Art Online
Artists Who Sell: How to Write a Killer Sales Page (and why)
The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them
Business Plans for Artists: Here, I Did It for You!
How to Write An Artist's Statement That Doesn't Suck
How to Make Your Art Stand Out Online?
10 Strategies to Improve Your Art Sales
Social Sharing on Artist Websites & Online Galleries
Why Artists Should Avoid Gallery Representation
5 Art Pricing Lessons I Learned the Hard Way
How to Research Your Online Art Market
The Crowdfunding Guide for Artists: Part 1
12 Things all Starving Artists Believe
Personal Branding for Artists
How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art
How to Build An Art Business While Working a Day Job
The Benefits of Buying Art Online
Beginning Your Journey as an Artist
Art for Art's Sake
Whenever someone signs up for my mailing list, they get an email from me asking what their primary struggle is with selling art online. One of the most common responses is fear. Many artists suffer from a fear that their art isn't good enough to sell, or that they won't be able to sell enough of their art to make a living - ever. This fear is the result of a way of thinking about life and about art - a mindset.
In order to sell your art, you have to have to understand:
Some thoughts on how to develop this mindset follow.
In order to be a financially successful artist, it helps to understand that there are lots of artists already doing it, and that there are many ways that it can be done. There are lots of artists making a living through their art. There are basically six business models:
Obviously you can combine some of these business models together. The lines between gallery and independent artist are becoming more blurred all of the time, and many artists supplement income by doing commissions and selling prints. You can work for someone else while building up your own art business on the site.
Beyond having an understanding that there are lots of artists already making a living from their art, there are some powerful ways that artists limit themselves that I'd like to address here.
Language is powerful.
When I started learning Mandarin Chinese, I realized that it's not just different ways of making the same words, its different ways of thinking. Words come from a mindset, which is inherited from a culture. That culture can have its roots in ethnicity, religion, or professional protocol - they all generate a certain mindset.
Think about terms like "starving artist." The term starving artist is often thrown around like its some sort of joke. Artists will throw starving artist shows or sales, in some kind of semi-serious plea for money. Using this kind of language, even as a joke, affects you. Other bits of language that artists use to limit themselves include:
Get out of your head and into your body - socialize, get physical. One thing that was made abundantly clear to me earlier this year - artists everywhere lead isolated lives.
While some of us are extroverts, many of us are introverts (not me - come on), and its easier to stay in the studio. We might even rather be in the studio. But it's absolutely necessary to build time into your calendar for exercise and socialization.
Exercise releases endorphins, makes you happier, and being happier makes you more creative and better able to do business.True story. Socializing, even for introverts, helps you build connections with other people.
When I say socialize and exercise, I recommend dancing. I mean, check out how much fun this lady is having at the World Domination Summit, attended by myself and hundreds of other crazy creatives. Thanks to Chris G.'s Flickr page for sharing this.
In all reality, though, socializing and exercise can take many forms - just get out there and do it!
Surround yourself with positive people. You might be amazed, and deeply saddened, by the number of people who email me to tell me that this blog has made them believe, for the first time, that they actually can sell their art. They have been told no by parents, friends, and other well-meaning people they love and trust.
It's important to surround your self with people who can help you. I recently attended a screening of a great little documentary called IndieKindred, which follows the lives of several artists and shows how their small group of artists supports each of them individually. Very interesting stuff.
The Praise File. Whenever I get an email from someone telling me how much they enjoyed a blog post or a class, I drop it into a file called "Praise." I know a number of artists and entrepreneurs who do this.
Not only is it a great way to keep press clippings and testimonials, it's also a great way to make you feel better about yourself when you fail at something or when someone criticizes you. The world wants to tear you down - its important to have a way to build yourself back up and the Praise file works well for me.
In part 2, we will discuss ways to address the other two aspects of mindset - ways to sell your art and how you personally will sell your art.
This article is courtesy of Cory HuffCory Huff is a digital strategist specializing in helping artists learn to sell their art online. His Big Hairy Audacious Goal: help 1000 artists create a full-time living from their art. You can view more blog posts like these and get a free gift for ArtPal artists here: https://theabundantartist.com/start-here/