The Personal Touch
Sell Your Art into the Corporate Market
Tell Your Story, Sell More Art
The Price is Right
Confessions of a Professional Art Gallery Closer
How to Create Raving Fans by Telling the Story of Your Art
Burnout & Its (Sometimes Surprising) Consequences
How to Get Into A Gallery, and Succeed With A Gallery
The Power of Persistence
Build a Budget for Success: How I Tripled My Income in 2 Weeks
Learning to Sell Art: Investing in Yourself
Top Traits of Successful Artists
What Makes Art Remarkable?
Working for Free
The Evolution (and Re-Evolution) of An Art Business
Ann Rea: Artist, Entrepreneur, Instant Success
How Do You Know When It’s Time To Become An Artist?
8 Ways to Improve Your Online Portfolio
Artists, Do You Need an Agent?
The Power of Consultative Selling
How to Make Your Customers Fall in Love with You
Artist Housing Projects
The Pinterest Guide to Selling Art Online
Artists Who Sell: How to Write a Killer Sales Page (and why)
The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them
Business Plans for Artists: Here, I Did It for You!
How to Write An Artist's Statement That Doesn't Suck
How to Make Your Art Stand Out Online?
10 Strategies to Improve Your Art Sales
Social Sharing on Artist Websites & Online Galleries
Why Artists Should Avoid Gallery Representation
5 Art Pricing Lessons I Learned the Hard Way
How to Research Your Online Art Market
The Crowdfunding Guide for Artists: Part 1
12 Things all Starving Artists Believe
Personal Branding for Artists
How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art
How to Build An Art Business While Working a Day Job
The Benefits of Buying Art Online
Beginning Your Journey as an Artist
Art for Art's Sake
Offering your art or craft for sale online is an excellent way to get many eyes on your work, and has the potential to give you a global audience. Online sales of art are steadily increasing, as is the comfort level of purchasers.
But, the online world is virtual. That means you can't shake hands with your customer. They can't see your art in person, and the quality of the transaction isn't quite the same. There really is no substitute for meeting in person, allowing the buyer to touch your work, see the quality up close, hold it in their hands.
I've talked with many artists who want the convenience and exposure of online sales of their work, but I almost always suggest that they make a point to do in-person selling as well. Why?
You can do "retail research." What do shoppers react to in your collection? What concerns or objections do they have? Do they have suggestions that might really work for your business? Listening to the public will give you a lot of information from different perspectives. Use what you learn to improve your communication and marketing, or even create new designs.
Build relationships. When customers meet you in person, they get the whole experience of "meeting the artist" which is an integral part of owning your work. Meeting you in person is much more memorable than an online transaction. Perhaps they have come to visit your studio. Use that opportunity to show them your technique, offer a glass of wine, help them choose art for their collection, and earn their loyalty.
Gain confidence. Talking about your artwork in front of others helps expand your comfort zone. Share your story. Talk about your inspiration. Demonstrate your technique.
It's authentic. In a world where everyone spends way too much time in front of a screen or using a device, meeting in person can be a breath of fresh air. There isn't any substitute for the experience of seeing artwork in the flesh, and meeting the creator. Give your customers the chance to meet you, and give yourself the chance to get to know the people who appreciate and love to own your art.
Photo credit: The Arts Business Institute
This article is courtesy of Carolyn EdlundCarolyn Edlund, founder of Artsy Shark, is a business writer, speaker and consultant for artists. She is the Executive Director of the Arts Business Institute, presenting at art business workshops throughout the United States. Carolyn works with artists every day in strategy sessions designed to help them structure their businesses, set and reach their goals. Find out more about scheduling your own business consultation with Carolyn here: https://www.artsyshark.com/build-your-art-business/