Rolf Juario

Rolf Juario


I grew up in Southern California & was a nationally ranked figure skater during my teen years. I studied graphic design at Cal St. Long Beach but made the switch to fashion photography. I have lived & worked shooting for editorial & advertising clients in Los Angeles, New York, Paris, Milan, Chicago & Miami. Publications include: VOGUE Mexico, TV Guide, USA Today, Women’s Wear Daily & W Magazine. Ad Clients include: Bugle Boy, Joe Boxer, Coldwell/Banker, Miss Universe Corporation, Vuarnet/FRANCE & the Walt Disney Company. I am also a contributing writer/reviewer for the Yahoo Network & the Zagat Guide and was once chosen their "Wittiest Reviewer of the Year".


It began while I was working with event planners & vendors. I would try to artfully photograph the venues & the details such as the food, the flowers & the favors. After a while, I realized I was amassing a nice collection of photos that seemed worthy of exhibition. I rarely tilt the camera & I usually like my photos PERFECTLY centered. I guess that's the graphic designer in me! My latest photographic endeavor is "Art in Commerce: a creative take on the commercial world". With this project it's my hope & desire to photograph what seems like everyday, almost ordinary items and locations and make them look EXTRAORDINARY!