Tell Your Story, Sell More Art
The Price is Right
Confessions of a Professional Art Gallery Closer
How to Create Raving Fans by Telling the Story of Your Art
Burnout & Its (Sometimes Surprising) Consequences
How to Get Into A Gallery, and Succeed With A Gallery
The Power of Persistence
Build a Budget for Success: How I Tripled My Income in 2 Weeks
Learning to Sell Art: Investing in Yourself
Top Traits of Successful Artists
What Makes Art Remarkable?
Working for Free
The Evolution (and Re-Evolution) of An Art Business
Ann Rea: Artist, Entrepreneur, Instant Success
How Do You Know When It’s Time To Become An Artist?
8 Ways to Improve Your Online Portfolio
Artists, Do You Need an Agent?
The Power of Consultative Selling
How to Make Your Customers Fall in Love with You
Artist Housing Projects
The Pinterest Guide to Selling Art Online
Artists Who Sell: How to Write a Killer Sales Page (and why)
The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them
Business Plans for Artists: Here, I Did It for You!
How to Write An Artist's Statement That Doesn't Suck
How to Make Your Art Stand Out Online?
10 Strategies to Improve Your Art Sales
Social Sharing on Artist Websites & Online Galleries
Why Artists Should Avoid Gallery Representation
5 Art Pricing Lessons I Learned the Hard Way
How to Research Your Online Art Market
The Crowdfunding Guide for Artists: Part 1
12 Things all Starving Artists Believe
Personal Branding for Artists
How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art
How to Build An Art Business While Working a Day Job
The Benefits of Buying Art Online
Beginning Your Journey as an Artist
Art for Art's Sake
I'll admit I am a little geeky when it comes to selling – understanding why people buy, giving talks on the subject, creating sales strategies with my clients and so forth. So although I subscribe to a few art blogs, I love to follow blogs that talk about hardcore sales too.
One of my current favorites is The Sales Hunter, which recently published this article about confidence warranting a higher price. And I agree that it's true – if you are confident and comfortable with your prices, your customers will be also.
It reminds me of many conversations I've had with artists who are, in fact, extremely unconfident about their prices and sometime even anxiety-ridden about them. They may have no idea what to charge for their work (which is a problem in itself) and are quick to discount, mainly out of fear.
But what happens when you are constantly running some type of sale on your website or Facebook, or at a retail show, or wherever you sell? Potential customers perceive that you aren't confident with your prices . . . and they won't be either. Do you want to market to a bunch of bargain shoppers? Trust me, they are not your target audience. They will either just wait for the next discount from you, or move on to someone else who is cutting their prices.
Discounting out of fear that you won't sell might bring in a little extra revenue, but it isn't going to make you feel any better. It will make you feel worse.
Rather than resort to running sales, consider adding extra value to your work and communicating that to your potential customers.
If you're still on the fence about running a sale or lowering your prices, try these tactics first while confidently holding your ground on the price of your work:
This article is courtesy of Carolyn EdlundCarolyn Edlund, founder of Artsy Shark, is a business writer, speaker and consultant for artists. She is the Executive Director of the Arts Business Institute, presenting at art business workshops throughout the United States. Carolyn works with artists every day in strategy sessions designed to help them structure their businesses, set and reach their goals. Find out more about scheduling your own business consultation with Carolyn here: http://www.artsyshark.com/build-your-art-business/